Have you looked at the education industry lately? Educational institutions consume more paper than almost any other industry. Schools, universities, and other higher education institutions are looking for solutions because they are generating more paper then they can effectivity manage. In a recent AIIM survey, 77% of institutions said they are still mostly reliant on paper and are looking for help.¹ This means there is a sizable market opportunity for ECMNOW! resellers who can help improve efficiency and reduce overall costs.

Incorporating Enterprise Content Management (ECM) software, such as ImageSilo or PaperVision Enterprise, can help educational institutions free themselves from their paper traps. Combining technologies can significantly help them speed enrollment processes, comply with federal regulations, and reduce overall costs. If you are interested in growing your business while helping improve student education, read on to learn how to nail that sales call!

How will you take advantage of the education industry business opportunity?

The education market is often overlooked because the bidding and sale processes can be complex. However, educational institutions are one of the largest consumers of ECM. Schools and universities are filled to the brim with paper and looking for ways to improve their efficiency to save money. Markets and Markets report the growth of ECM in the education industry is going to be worth $13 billion by 2019.² ECMNOW! can be used to help schools intelligently manage their information to improve efficiency, boost control and save money.

To learn more about the opportunity, click here.

How will you get the word out?

Did you know we have created a whole array of materials to help you sell to the education industry? Our ready-made marketing materials help you communicate with prospects and existing customers from the first stage of the buying cycle to the last.

1. Generate Interest – Educational institutions are looking for solutions to help them become more efficient, such as cloud or on-premise services. The industry typically uses some scanning software, but a recent AIIM survey found that 47% of institutions surveyed say they only scan for archival purposes—not to manage their files.¹ Let your prospect know you have the solutions to help them solve their problems.

How do I run an effective campaign? Email is a great way to reach out to prospects. Start by emailing them the two-part email series. Next, follow it up by mailing them the postcard. On your website, post the banner ads and link them to either the ads provided, the bookmark flyer, sample blog post, or a dedicated page on your website. The ads can also be used for publishing in trade publications. When attending tradeshow events, print the poster to display in your booth.

Campaign #1 – ECMNOW!: What if you could turn storage space into teaching space?
Campaign #2 – EfficiencyNOW!: Want to spend less time searching and more time teaching?
Campaign #3 – ControlNOW!: How much are security and compliance holding your school back?
Campaign #4 – MoneyNOW!: What if you could reduce costs and put money back to work for your students?

Each campaign contains the following:

• Two-part email series
• Postcard mailer
• Animated web banner – 120x240px
• Full page ad
• Half page ad
• Quarter page ad

Additional Marketing Materials:

• Bookmark flyer to post on your website
• Sample phone or radio ad
• Sample blog post to post on your website
• Print this poster to use at tradeshows

2. Educate – Educational institutions are run on strict budgets. If they can improve operational expenses, they have more money to put back in the institution. Help your prospects get excited about how ECM can help them improve the student experience by educating them on how much time and money can be saved.

• If your prospect isn’t sure how ECM can help them, send them this industry brief designed to educate them on what pains ECM solves in the education space and why they need it.
• Do your prospects know if their student records are being kept in compliance with FERPA? Send them this compliance brief to educate them on the federal regulations regarding disclosure.

3. Convince – Don’t forget to convince your prospect why you are the only vendor that can meet their needs with real customer stories.

• Texans Can Academies saves over $1 million dollars every school year. Read their story.
• Cook County School District #104 has improved document retrieval times from 20 minutes to just seconds with ImageSilo. Read their story.
• SUNY Broome Community College grew student acceptance by 10% on average resulting in increased revenue. Read their story.

So what are you waiting for? By tackling the education industry you can help educational institutions reduce their operating expenses and improve the student experience, and you will see your profits rise.

¹AIIM Focus Article (2016). “Three Reasons Higher Education Pros are Recruiting ECM.”
²Ingram Micro Advisor (2017). “Six Use Cases for Document Imaging Solutions in Education.”