Blog Your Way to More Consulting Work
Get tips and resources for writing blog posts to publicize your expertise at a time when opportunities are growing to build on your technology sales by offering consulting/project manager services.
Blog Your Way to More Consulting Work
From recent industry updates by Christina Robbins, our Vice President of Communication Strategy and Marketing, you know how the shift to microservices and demand for AI put you in a prime spot to supplement your technology sales by offering your services as a consultant/project manager.
So how can you get the word out?
We routinely publish articles (available on MyDSI) on how to use blogs, social posts and emails to improve your overall marketing. In this article, we’re diving deeper into blog posts and how to use them to promote what now should be one of the central messages in your marketing: Your expertise. You’ll also learn about the free marketing materials we offer that you can leverage to assist your efforts.
Businesses Are Looking for Knowledgeable Partners
With the current changes in tech, businesses are hungry for the kind of expertise you provide … and they’re willing to pay. With microservices , “Teams will need to become expert product educators, who make customers aware of how unused PBCs (packaged business components) may be beneficial to their business efforts and who understand how to combine packaged components in the most effective ways to solve business problems,” Christina notes in The Imaging Channel article, “Are You Ready for the Next Big Shift in Revenue Patterns.” AI offers its own consulting opportunities, as she notes in this Workflow article, “The Little-Known Factor That Derails 70% of AI Project Success • Workflow (workflowotg.com).” “Think they won’t pay you for it? Think again!” Christina reassures. “Ninety percent of companies that have successfully implemented AI dedicated half their budgets to activities that drove adoption, not the tech itself.”
An Easy, Effective Way to Reach More Prospective Clients
A cost-effective way to promote your expertise is through blog posts. Blogs serve as a platform to highlight your knowledge, skills and services. They let you delve into topics in depth and explain complex concepts. This not only educates potential customers but also positions you as an authority. Also, you can easily repurpose blogs into social media posts, advertisements and guest articles for newspapers or business publications. Blog posts can be as short as 300 words or less or as long as 1,200+ words.
Here are a few tips on how to use blog posts effectively to promote your availability as a consultant:
Tailor your message: Write to the specific audience you want to reach; in this case, businesses looking for the kind of expertise you provide. This will make your blog posts more relevant and engaging.
Showcase your expertise: Discuss the latest tech trends such as the shift to microservices and detail ways you help customers navigate and stay current. This helps build trust with your audience.
Include case studies: Case studies are a great way to demonstrate how you’ve helped other businesses, making it easier for potential customers to see the value in your services If you offer free initial consultations, make sure to let readers know: One option is to add a short tag line at the end of each blog post with information on how to schedule a free initial consultation.
Provide regular updates: Publishing fresh blog content will keep your audience engaged. It also signals to search engines that your website is active, which can improve your search ranking.
Promote your blog: Promoting your blog posts using social media, emails, newsletters, guest articles and your website helps you reach a wider audience and drive more traffic to your blog and website.
Free Marketing Materials and Case Studies to Support Your Efforts
As a Value-Added Reseller, you enjoy free access to our large MyDSI library of marketing materials, guest articles and blog posts to support your own blog posting efforts. The resources include a growing collection of materials focused on microservices. Use the information and visuals for your own blog posts or link to them. The materials on microservices include:
What is a Microservices Architecture? Video - Digitech Systems, LLC
Microservices Data Sheet - Digitech Systems, LLC
Microservices Guide for Tech Sellers - Digitech Systems, LLC
Microservices and Microtransactions-based Billing Definitions - Digitech Systems, LLC
What’s behind shift to microservices? You, the consumer - Digitech Systems, LLC
Digitech Dishes on Microservices — a Trend That’s Picking Up Steam article - Digitech Systems, LLC
Robotic Process Automation (RPA) Brief - Digitech Systems, LLC
Two Question Tuesday: Do You Know About Containerization Yet? - Digitech Systems, LLC
4 Important Trends to Simplify Work in 2022 - Digitech Systems, LLC
As a Value-Added Reseller, you also qualify for our free service to produce written and video case studies. For more information, contact Joe Viola, our Marketing and Sales Administrator, at Joe.Viola@digitechsystems.com or 866-374-3569.
Blog posts are a powerful, cost-effective tool for you to demonstrate your expertise, get the word out about your availability as a consultant and build on your revenue from technology sales. You can engage your audience, build trust and position yourself as a leader in the field. At a time when more businesses are searching for assistance in navigating the changing tech landscape, it’s an opportunity not to be missed.
Digitech Systems Sales and Marketing