Focus On Productivity Makes 2023 a Year of Opportunity

Learn how the push for business efficiency, buzz over AI automation and other trends are shaping the ECM market in the Digitech Times article, "Focus on productivity makes 2023 a year of opportunity." Use the listed strategies and linked resources to drive sales

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As the economy slows and budgets tighten, organizations of all sizes are on the hunt to improve productivity. They’re also eager to better understand automation and artificial intelligence following the recent media buzz over ChatGPT and other AI writing and search tools. These two trends make 2023 another opportunistic year for you as an Enterprise Content Management reseller.

Businesses want provable productivity technology

Fewer companies view any-and-all tech as the “magic bullet” that can help them during tough economic times, Christina Robbins, our Vice President of Strategic Communications and Marketing, writes in "Should 2023 Be Your Best Year Yet?" published in Workflow magazine.

As Christina urges in the article, ECM resellers should seize the moment. “We offer products and services that provide real value to our customers. Whether you sell basic scanning services and hardware or offer incredibly complex technology packages to meet intense customer needs, our offerings actually do help organizations to save money, improve efficiencies, reduce risk and create better employee and customer experiences,” she says.

Read the full article to learn Christina’s three strategies for connecting with more customers by promoting ECM strengths in areas such as automation and microservices. Read now.

Media reports open door to show existing benefits of AI and automation

Ongoing developments in AI are exciting—as reflected by the recent media coverage over AI search—but organizations want solutions to solve their unique challenges and they want them today. ECM is such a solution and getting that message out now is more important than ever.

To help cut through any confusion your customers may have over AI and automation, download our helpful infographic on the differences between robotic process automation, artificial intelligence and other types of workflow automation. Here’s a quick primer on RPA and AI:

  • Robotic process automation – The use of software “bots” to facilitate sharing of information between business applications. Currently one of the most in-demand technologies sought by businesses due to its accuracy and cost savings, learn more about our RPA technology here.
  • Artificial intelligence – Computers and systems capable of recognizing information and performing tasks based on that information. Our award-winning PaperVision® Forms Magic™ is AI-assisted technology that is able to recognize, classify and extract data from simple to complex documents. As one analyst says of Forms Magic, “It’s like facial recognition for documents.”

Microservices emerging as more cost-effective approach

Our robotic process automation technology is a “microservice,” which is one of the terms gaining favor to describe technology that can easily integrate with multiple platforms and systems. (Other terms include “user-centered features”, “composable technology” and “flexible consumption.”) As more customers are learning, microservices also lower an organization’s overall spending on technology – by a lot. The continued emergence of the microservices approach to technology sales is another of the trends you’ll want to follow closely this year.

We alerted you and your customers to this trend more than a year ago (read “4 important trends to simplify work in 2022”) and gave an update in a more recent article: “Digitech Dishes on Microservices – a trend that’s picking up steam.” It’s well worth your time to take a moment to read about this shift in how your customers will be approaching technology purchases going forward – and how Digitech Systems will continue to adapt its product and services to help you.

Real products to meet real needs now

Opportunities abound in 2023 for you to meet the current needs of small to large businesses. By emphasizing the easy, effective ECM products and services that are available right now to help with their productivity, customers will respond and you’ll see one more trend take off: rising sales.


Digitech Systems Sales and Marketing