Are you missing the Big Picture in your marketing efforts? Visuals that grab attention—dubbed “Big Pictures” by the experts behind SalesBrain/The Persuasion Code neuromarketing guides—are vital to successful campaigns. If you’re not using them, you’re missing an easy opportunity to generate more sales. Keep reading to learn about image-based marketing and how to use Digitech Systems’ large library of free images and image-based marketing materials in your own campaigns.

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The Persuasion Code details the science of why image-based marketing is effective. “A good big picture helps your audience understand ‘visually,’ that is, with little or no text, in one simple concept, what you can do for them,” the authors write. The before-and-after photo is a classic example of an attention-grabbing Big Picture image, they note. Another example from the book—and one tailor-made for the content management industry—shows an image of a tall stack of office folders on the left side and a smartphone on the right side with an arrow connecting the two. “Since your audience’s primal brains are strongly biased toward visual stimuli, you need a good picture: a big picture,” the authors note.

Among the benefits of image-based marketing:

• Messages are communicated faster
• Images are memorable
• Audiences prefer visual content
• Images can reduce the time and money spent on content creation

Focus on creating eye-catching content across all of your marketing options: websites, emails, social media sites, paid ads and others. Make sure to account for how your images will look on smartphones and other mobile devices, which continue to grow in use by consumers. And, where possible, strive to use video or multiple-image “carousels” as research shows these options draw more notice than still images. Keep reading for more detailed information on how to use images in your marketing campaigns: