Are you ready to tackle the healthcare industry? We can help!

Have you looked at the healthcare industry lately? Thanks to recent government regulations, most hospitals now depend on electronic health records (EHR) to access critical patient information, but they still rely on paper documents, in areas like claims management and finance. Gartner reports that global IT spending will reach $3.5 trillion in 2017 and that much of that will be spent by the healthcare industry due to the growing volume of data.¹ This means there is a sizable market opportunity for ECMNOW! resellers who can close this disconnect.

Incorporating Enterprise Content Management (ECM) software, such as ImageSilo^® or PaperVision^® Enterprise, can help providers close the technology gap. Combining technologies can significantly improve patient care, increase productivity and save money. Help providers improve their ability to care for patients. Read on to learn how to nail that sales call!

How will you take advantage of the healthcare industry business opportunity?

The healthcare market is now a mixed landscape when it comes to technology. The market has shifted from the EHR era to the “post-EHR/post-meaningful use era.” Many providers are comfortable in their ability to manage meaningful use but are less confident in their ability to manage other reform requirements and are looking to third-party providers to help them with cloud, mobile, and big data technologies. IDC reports that the volume of data healthcare providers must manage is expected to increase at a rate of 48% each year!² Due to the rapid rate of growth, Technavio says the healthcare big data market will grow 42% overall by 2019.³

To learn more about the opportunity, click here.

How will you get the word out?

Did you know we have created a whole array of materials to help you sell to the healthcare industry? Our ready-made marketing materials help you communicate with prospects and existing customers from the first stage of the buying cycle to the last.

1. Generate Interest – A recent study published in the Journal of Medical Practice Management found that 96% of patient complaints were related to customer service issues—not the expertise of the doctor.6 Let your prospect know just how important improving customer service can be. We have created targeted campaigns and marketing materials that do just that!
How do I run an effective campaign? Email is a great way to reach out to prospects. Start by emailing them the three-part email series. Next, follow it up by mailing them the postcard. On your website, post the banner ads and link them to either the ads provided, the infographic, or a dedicated page on your website. The ads can also be used for publishing in trade publications. When attending tradeshow events you may print the poster to display in your booth.
Campaign #1: Thought your hospital only had one emergency room? Think again! Campaign #2: Is your filing system outdated? Locate records with ease! Campaign #3: Having trouble finding what you need? Get records under control. Campaign #4: How much is paper costing you? Automate and save!
Each campaign contains the following: Three-part email series Postcard mailer Web banners – 468×60 or 120×240 Full page ad Half page ad Quarter page ad Additional Marketing Materials: Infographic: “How does your practice manage data?” Poster: Healthcare Records Overload? Newspaper Article: ECM Heals EHR Healthcare Social Media Posts
2. Educate – According to Deloitte Consulting, global healthcare spending will reach $8.7 trillion by 2020.4 Forty percent of providers say they are actively looking for solutions and are prepared to spend money.5 This means your customers are ready. Help your prospects get excited about ECM by educating them on how much time and money can be saved. If your prospect isn’t sure how ECM can help them, send them this brief designed to educate them on what pains ECM solves in the healthcare space and why they need it – click here. Do your prospects know that paper records aren’t compliant with HIPAA? Send them this brief to educate them on the federal regulations regarding privacy – click here. Use this recorded slide presentation to beef up your sales presentations – Your Guide to EHR.
3. Convince – Don’t forget to convince your prospect why you are the only vendor that can meet their needs with real customer stories. Advocate Healthcare eliminated paper storage, streamlined retirement plan calculations, and provides benefits to 50,000 with 4.5 staff members using ImageSilo. Read their story. Yuma Hospital improved records retrieval times by 97% with PaperVision Enterprise and ImageSilo. Read their story. ImageSilo helped Netcare Access to reduce patient intake processes to seconds, saving 4,167 hours annually! Read their story. So what are you waiting for? By tackling the healthcare industry you can help providers reduce their operating expenses and improve patient care, and you will see your profits rise.

Please contact your CDM if you have any questions or would like more information.
¹ NueMD (2016). “Global IT Spending to Reach to $3.5 Trillion in 2017, Healthcare Rises with IT.”
² EMC2 (2014). “The Digital Universe is Driving Data Growth in Healthcare.”
³ Business Wire (2016). “Technavio Expects the Global Big-data as a Service
⁴ Deloitte Consulting (2017). “2017 global healthcare sector outlook.”
⁵ Business Wire (2016). “40% of U.S. Healthcare Providers Report IT Budgets are Growing, According to IDC Health Insights.”
⁶ GlobeNewswire (2016). “Study: 96 Percent of Online Complaints About Doctors Fault Customer Service, Not Quality of Care.”