Looking for a roadmap to guide your sales strategy through the rest of the year? Offering automation services and flexible feature bundles will get you moving in the right direction at a time when the economy is unsettled, according to our newest market trends press release, "Three Technologies to Support Growth in a Slow Economy". In analyzing the current trends of businesses, this report offers you valuable insights on how to best position yourself as a Digitech Systems reseller.

Use this latest market trends report along with our other recently published market insights to steer your way to another successful sales year. Here's a roundup of the 2023 market guidance from the information management experts at Digitech Systems:

Slowing economy triggers demand for information management products

Businesses are stressed about the economy and they’re shopping for technology to help boost internal efficiencies and cuts costs – the exact technology you provide. Specifically, organizations want 1) document management systems, 2) automated processes and 3) composable technologies where customers pay for only the features needed, according our newest report "Three Technologies to Support Growth in a Slow Economy".

This report advises more businesses to "turn worker efforts toward information clean-up and process automation and begin smart-sizing your technology spend with composable products that offer a better match between money spent and useful features. This dual strategy of streamlining costs and investing wisely is the best way to position your company for success—regardless of what the overall economy is doing."

Want to close deals faster? Use the information in the report to show customers you understand and can meet their current needs. Also, show them the statistics on how much time and money an effective information management system can save them. As an example, the report cites a study that found a system can save up to $7,000 per employee per year on records searches! Read the full report.

"Your website needs to shine."

Looking to connect with more prospective customers? If your online presence is lacking, you're limiting your chances. In a recent Workflow magazine article, "Meet Your New Customer", our Christina Robbins, Vice President of Communications Strategy and Marketing, notes how the COVID-19 pandemic shift to online busying extends to the purchase of information management technology. "As I discuss this change with the office technology sellers I know, I'm surprised by how often I hear them say that this is only for B2C and won't affect B2B sales. I think they're not only underestimating the impact of COVID but also the fact that more and more tech-dependent Gen Y and Gen Z employees now participate in buying decisions," Christina writes.

In the same article, Christina offers practical tips for effective e-commerce sales. As an example, “Your website needs to shine,” she says. For a website to better fit the buyers journey, “Introductory information should be easy to find and then flow naturally into deeper educational materials and even pre-recorded product demonstrations customized to represent specific industries and information management challenges.” (As a Digitech Systems reseller, free infographics, how-to videos and other marketing materials are available to you on MyDSI.) Read full article

Businesses want provable smart technology – not just talk

The media buzz over the future of artificial intelligence and business automation is calming a bit but the two technologies remain a big focus of businesses. Our advice: Seize the moment by pointing out to your customers the real savings in time and money that are available right now from provable and practical information management technology. It was a message we noted earlier in the year in the Digitech Times article, “Focus on Productivity Makes 2023 a Year of Opportunity,” which includes its own roundup of tips and other articles to help you as a reseller. As Christina notes in one of the linked articles, “We offer products and services that provide real value to our customers. Whether you sell basic scanning services and hardware or offer incredibly complex technology packages to meet intense customer needs, our offerings actually do help organizations to save money, improve efficiencies, reduce risk and create better employee and customer experiences." Read full article

As a critical year for the economy and the future of many businesses, 2023 is filled with opportunity for technology sellers like you. Use the market guidance from our experts to assist you. Other helpful articles from our team include:

• Should 2023 Be Your Best Year Yet? - Workflow (www.workflowotg.com)
• New Year, New Predictions - Digitech Systems, LLC
• Digitech Dishes on Microservices – a Trend That's Picking Up Steam article - Digitech Systems, LLC

For more than 25 years, including in times of economic downturns, Digitech Systems has helped our distribution partners successfully navigate changes in the market.

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Digitech Systems Sales and Marketing